Brand Truth
Brand Truth
Truth is set to become the single most influential and important word in branding.
This is why we’ve aligned our entire organisation around the term. Truth has become the basis of our vision and culture. It outlines how we approach client relationships, and is the inspiration behind our revolutionary brand strategy model.
Truth is our response to tackling the increasing scepticism and frustration with unregulated brand consultancy. It’s a model for the digital world, where customers have a global platform to air and share experiences. And it’s an approach that finally explains and justifies claims that brand must sit at the heart of every organisation.
Click on the Truth Spiral™ to the left for an insight into how we build stunningly unique and effective brands, or contact us for a more detailed insight.
Brand Truth. Clarify
Research:
The truth will set you free. but at first, it will piss you off.
Nothing hurts quite like the Truth. But nothing succeeds like it either. The Clarify stage of Truth focuses on dispelling myth, unearthing fact, and then distilling, processing and transforming this information into the most important decision making tool possible. The Truth.
Clarify consists of four stages:
Research.
All of our campaigns begin with solid research, replacing myth with Truth.
Planning.
Positioning.
Strategy.
Brand Truth. Clarify
Planning:
The truth will set you free. but at first, it will piss you off.
Nothing hurts quite like the Truth. But nothing succeeds like it either. The Clarify stage of Truth focuses on dispelling myth, unearthing fact, and then distilling, processing and transforming this information into the most important decision making tool possible. The Truth.
Clarify consists of four stages:
Research.
Planning.
Once you know the Truth, what do you do with it? Our planners are expert at turning information into a solid, useful strategic tool.
Positioning.
Strategy.
Brand Truth. Clarify
Positioning:
The truth will set you free. but at first, it will piss you off.
Nothing hurts quite like the Truth. But nothing succeeds like it either. The Clarify stage of Truth focuses on dispelling myth, unearthing fact, and then distilling, processing and transforming this information into the most important decision making tool possible. The Truth.
Clarify consists of four stages:
Research.
Planning.
Positioning.
Most brands have multiple Truths. Take Lucozade as an example. On one hand a drink for sickly kids, on the other the ultimate sports hydration drink. Which Truth would you use?
Strategy.
Brand Truth. Clarify
Strategy:
The truth will set you free. but at first, it will piss you off.
Nothing hurts quite like the Truth. But nothing succeeds like it either. The Clarify stage of Truth focuses on dispelling myth, unearthing fact, and then distilling, processing and transforming this information into the most important decision making tool possible. The Truth.
Clarify consists of four stages:
Research.
Planning.
Positioning.
Strategy.
Effective brands aren’t veneers. Our strategies ensure your brand and product / service delivery aligns with your positioning.
Brand Truth. Create
Conversations:
10% Inspiration, 90% Perspiration.
We’re out to overcome frustration and scepticism with brand consultancy. We don’t pretend to practice some dark art. We can’t pull results from hats, and we don’t own a bag of magic dust to sprinkle onto your campaigns. What we can do is generate truly inspired and groundbreaking ideas based on your brand’s Truth™, and then work damn hard to get them to the level they need to perform.
Create consists of four stages:
Conversations.
How do you control what people say about you? The truth is, you can’t. But by employing the Connect stage of Brand Truth™ you can go a long way to kick-starting clear, consistent, and engaging conversations about your brand.
Culture.
CVI.
Experience.
Brand Truth. Create
Culture:
10% Inspiration, 90% Perspiration.
We’re out to overcome frustration and scepticism with brand consultancy. We don’t pretend to practice some dark art. We can’t pull results from hats, and we don’t own a bag of magic dust to sprinkle onto your campaigns. What we can do is generate truly inspired and groundbreaking ideas based on your brand’s Truth™, and then work damn hard to get them to the level they need to perform.
Create consists of four stages:
Conversations.
Culture.
In modern society, Brands are blurring the boundaries of belonging that traditionally belonged to place, race, and beliefs. In short, effective brands bring people together. The tribal nature of brands can be crafted to engage staff, customers, suppliers and stakeholders. Brand Truth™ will show you how.
CVI.
Experience.
Brand Truth. Create
CVI:
10% Inspiration, 90% Perspiration.
We’re out to overcome frustration and scepticism with brand consultancy. We don’t pretend to practice some dark art. We can’t pull results from hats, and we don’t own a bag of magic dust to sprinkle onto your campaigns. What we can do is generate truly inspired and groundbreaking ideas based on your brand’s Truth™, and then work damn hard to get them to the level they need to perform.
Create consists of four stages:
Conversations.
Culture.
CVI.
Visual stimulus is, and always will be relied upon over all other sensory messages. This makes your corporate visual identity a critical element of your brand.
Experience.
Brand Truth. Create
Experience:
10% Inspiration, 90% Perspiration.
We’re out to overcome frustration and scepticism with brand consultancy. We don’t pretend to practice some dark art. We can’t pull results from hats, and we don’t own a bag of magic dust to sprinkle onto your campaigns. What we can do is generate truly inspired and groundbreaking ideas based on your brand’s Truth™, and then work damn hard to get them to the level they need to perform.
Create consists of four stages:
Conversations.
Culture.
CVI.
Experience.
What millions of shoppers return to M&S time after time? What made Starbucks the fastest growing coffee-house brand in the World? What is it you love about shopping on-line with Amazon? Put it down to experience.
Brand Truth. Connect
Tactical Planning:
Q. How many legs does a dog have if you call the tail a leg?
A. Four; calling a tail a leg doesn't make it a leg.
Spin, disinformation and advertising hyperbole are extinct. Your customers have the power to connect globally. In an instant.
This means you have less control than ever before. Brands have to focus around the Truth, so it better be good. Convergence is king. All your brand activity (so pretty much everything you do) must revolve around your Truth. Communications campaigns then provide the catalyst. If you get it right, you’ll create connections, and kick-start organic conversations that make the Truth the single most powerful strategic tool you’ll ever use.
Connect consists of four stages:
Tactical Planning.
You’ve clarified your Truth, you’ve created a winning-brand, now what? You need to connect. Our tactical plans are about creating connections. We don’t rely solely on ads, sales, PR or promotion. Customers appreciate brands that connect on their level using media they love. Creativity is key.
Convergence.
Communicate.
Metrics.
Brand Truth. Connect
Convergence:
Q. How many legs does a dog have if you call the tail a leg?
A. Four; calling a tail a leg doesn't make it a leg.
Spin, disinformation and advertising hyperbole are extinct. Your customers have the power to connect globally. In an instant.
This means you have less control than ever before. Brands have to focus around the Truth, so it better be good. Convergence is king. All your brand activity (so pretty much everything you do) must revolve around your Truth. Communications campaigns then provide the catalyst. If you get it right, you’ll create connections, and kick-start organic conversations that make the Truth the single most powerful strategic tool you’ll ever use.
Connect consists of four stages:
Tactical Planning.
Convergence.
Want more than the sum of your parts? Converge. Your advertising, PR, internal culture, in-store and on-line experiences have to be consistent. If there are cracks in your communication, your customers will slip right through.
Communicate.
Metrics.
Brand Truth. Connect
Communicate:
Q. How many legs does a dog have if you call the tail a leg?
A. Four; calling a tail a leg doesn't make it a leg.
Spin, disinformation and advertising hyperbole are extinct. Your customers have the power to connect globally. In an instant.
This means you have less control than ever before. Brands have to focus around the Truth, so it better be good. Convergence is king. All your brand activity (so pretty much everything you do) must revolve around your Truth. Communications campaigns then provide the catalyst. If you get it right, you’ll create connections, and kick-start organic conversations that make the Truth the single most powerful strategic tool you’ll ever use.
Connect consists of four stages:
Tactical Planning.
Convergence.
Communicate.
Use the Truth to kick-start organic conversations about your brand. Tender them, watch them grow, and reap the rewards from the most powerful, cost-effective communications you’ll ever engage in.
Metrics.
Brand Truth. Connect
Metrics:
Q. How many legs does a dog have if you call the tail a leg?
A. Four; calling a tail a leg doesn't make it a leg.
Spin, disinformation and advertising hyperbole are extinct. Your customers have the power to connect globally. In an instant.
This means you have less control than ever before. Brands have to focus around the Truth, so it better be good. Convergence is king. All your brand activity (so pretty much everything you do) must revolve around your Truth. Communications campaigns then provide the catalyst. If you get it right, you’ll create connections, and kick-start organic conversations that make the Truth the single most powerful strategic tool you’ll ever use.
Connect consists of four stages:
Tactical Planning.
Convergence.
Communicate.
Metrics.
Billions of pounds are spent each year on brands, but information available to brand managers can rarely be relied upon to make the most trivial decisions. In short, better metrics lead to better decisions, which lead to better outcomes. Brand Truth™ combines almost 50 tested metrics. Sound better?
We'd like to hear from you, you can get in touch
with us through the following methods:
Call us
Tel: 01484 540412
Fax: 01484 540413
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