A New Opport-UNITY

Unity Housing, the Leeds based Housing Association has appointed Bang to undertake a full strategic marketing review leading to a comprehensive re-brand in 2007.

The organisation, which has made significant changes in the past few years has identified that its current identity no longer truly reflects the multiple products and services that it offers, nor does it reflect the vision, key messages and stakeholder relationships that it has at present. As a result, it has commissioned Bang to undertake a full strategic audit leading to the implementation of a new brand & collateral for the organisation.

Helen Walker, Unity project manager said: "We selected Bang to undertake the work as their presentation demonstrated to us that they really care about getting it right. This combined with their experience, creative approach and way of working means that I am confident that we will all be pulling in the same direction towards a highly successful outcome.

A Bang Director said: "We are tremendously excited to be working with Unity. This work will strengthen our portfolio of housing clients and I am personally looking forward to a successful partnership between our two companies."