A Successful Exercise
Rebrand for Dewsbury Sports Centre boosts attendance figures
Kirklees Active Leisure selected Bang to develop the marketing strategy for a large scale relaunch of one of their their flagship leisure centres. Through an extensive re-branding exercise, we were able to succesfully reposition the refurbished Centre as a premium health and fitness complex.
A planned and sustained direct and field marketing campaign was then employed to re-align audience perceptions.
The campaign launched with fantastic acclaim in mid-October, and is already surpassing all intial targets for customer retention and recruitment.
25 Jan 2007
