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Care Plus

BANG™ launches Care Plus

BANG'S Brand Truth™ model was employed to develop the brand, which is the first of its kind in the UK, offering a flexible range of care and support packages at home, or in stunning purpose-built developments.

The brand focuses on the manner in which services, which range from daily support with cleaning through to dementia care, are delivered. The ‘Feel amazing every day’ positioning was developed following consultation findings that highlighted how marginalised people with care needs often feel. Making sure people feel important, and live life as wholly as possible will be key to service delivery and to the brand as a whole.

As well as the brand launch, Bang has is helping develop the Care Plus microsite and corporate website, literature and advertising.

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