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Bang Commissioned for new product launch for Lumo Lighting

Bang Marketing has been commissioned by Yorkshire based Lumo Lighting to develop the brand and positioning for a new range of LED torches.

The 6-strong range will launch through a network of specialist outdoor shops including independents and major national chains.

As well as developing the ‘Ranger' brand, Bang will work on the packaging, POS, support literature and advertising for the range.

Lumo Lighting is part of the Zodion Group – one of Yorkshire's leading technology companies, specialising in the design, assembly and supply of low voltage luminaries and electronic lighting control equipment for a variety of applications.

Matt Skelland, Director at Bang Marketing commented "The Lumo range has been a pleasure to work on, mostly because of the team at Zodion with whom we've established a great relationship."

"The LED range is expected to perform strongly within an emerging niche market. Lumo's range has been cleverly positioned to capitalise on growing demand for LED torches by offering what is undoubtedly a superior product, at an affordable price."

1 Aug 2008
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