Bang cross Atlantic with New Jersey account win

Princeton Senior Living provides a full range of development and management consulting services to providers in the USA senior living industry.

The New Jersey based Senior Living provider appointed Bang for a comprehensive branding exercise after witnessing the success of a major marketing research project Bang conducted for PHS and a UK partner Harvest Housing Group in late 2007.

Under the newly developed brand, Princeton Senior Living and Harvest will help bring full service senior living to the UK marketplace. Full service senior living is a highly successful model in the USA, offering a resort lifestyle for independent adults, complete with on-and off-site activities, housekeeping, restaurant-style meals, pool and fitness center, continuing care if required, and much more, all within idyllic, secure surroundings.

Bang's extensive experience and knowledge of the UK housing sector, in-depth understanding of full service senior living, and pedigree in branding will combine to ensure the new concept and brand launch smoothly into the UK marketplace.

Garrett Midgett III, Senior Vice President, Princeton Senior Living, LLC said: "We look forward to working with Harvest to bring high-quality senior communities to properties throughout the UK".

Chris Garratt, Marketing Director at Bang Marketing added "the research programme we conducted in late 2007 indicated that with adaptation to culture and climate the full service senior living concept will work extremely well in the UK".

"But branding will be critical to this success. Attitudes and opinions towards retirement differ greatly between the UK and USA - this is something we will tackle when developing the UK organisation's identity".