Bang Marketing moves into the Midlands with Optima win

Optima was founded in June 1999 after residents voted to transfer stock to an independent, charitable social landlord.

The five Birmingham estates originally transferred to Optima had grabbed national headlines in 1996 after residents staged sit-ins and rooftop protests demanding that their concerns about deteriorating housing stock were acted on.

Optima has made incredible progress following the stock transfer, with refurbishments to over 1150 homes, massive improvements to cleaning and maintenance services and significant building programmes such as the development of Park Central, a mixed use and mixed tenure community of 275 new houses and 847 new flats.

Bang will begin working with Optima on its annual report in early Summer, handling the project's photography, design and production.

It is hoped that further ideas presented at the creative pitch will be taken forward by Optima to celebrate its decade of continued success.

The Optima account win is Bang's first foray into the Midlands, and is further demonstration of its nation-wide client base.

Georgette Wright, Communications Officer at Optima said, "We were delighted when Bang exceeded our expectations and produced a range of exciting ideas to take our resident communication in a new direction."