Bang win new West Yorkshire Fire and Rescue Service account

This latest appointment follows a large scale marketing research project that Bang completed for the West Yorkshire Fire and Rescue Service in January 2007.

Bang were selected due to their growing reputation in developing strategic marketing campaigns and their significant experience in the public sector.

With the strategy due for completion in mid-Summer, Bang have already started work on evaluating the Fire Service's current communications strategy and materials.

Chris Garratt, Strategic Marketing Manager at Bang Marketing said "We're delighted to announce that we'll be working with the West Yorkshire Fire and Rescue Service".

"They are a forward thinking public sector organisation and appreciate the role marketing will play in reaching their targets".

"Our strategy will strengthen the Service's culture of good communications and will target at risk groups to minimise the devastation fire causes in West Yorkshire".

This appointment adds to an extremely successful month for Bang Marketing, which has already seen the company add Humberside Police and Waxman Fibres to its client base.