Bang wins major Bradford Vision contract

Bang Marketing have been selected to develop the economic and destination brand and marketing strategy for Horton Grange, Bradford.

The successful approach proposed by Bang includes widescale consultation, a comprehensive website for the area, a host of supporting promotional literature, an extensive advertising and PR campaign, along with a marketing and forward strategy.

The brand will aim to place Horton Grange on the map, and to position the area as one of the leading investment opportunities in the UK, communicate the area's ambitious vision, and to raise aspiration, and generate a sense of pride and belonging amongst the local community.

Chris Garratt, Marketing Director at Bang Marketing said "This is an extremely exciting account win for Bang Marketing and Horton Grange".

"It is rare to find an area the size of Horton Grange with as much promise. There are major commercial, academic and personal success stories on every corner, but alarmingly both internal and external perceptions of the area remain poor".

"It is our job and ambition to unlock Horton Grange's potential through a well researched and planned positioning and branding process".

After winning the account over another major Northern agency, the win cements Bang's position as one of the North of England's most exciting up and coming agencies, and a major force in the social marketing field.

11 Jan 2008