Business Rockets for Bang
The Huddersfield-based company's net profits shot up by 32% during the last financial year.
The marketing and communications consultancy also clinched 24 significant new contracts, and is rapidly attracting regional, national and overseas business.
Chris Garratt, Marketing Director, said: "This incredible success has been achieved by executing a new business plan with a sharper focus, changes at board level, and improving service and value to customers."
"Huddersfield has always punched well above its weight and has nurtured some of the region's most influential agencies. We're aiming to follow in the footsteps of companies such as Propaganda and Attik, filling the void at a local level and providing an attractive and viable alternative to the large city-based agency".
Bang has carved a niche as a social marketing specialist for public sector clients such as councils, and the police and fire service. It also has extensive expertise of the housing sector.
In addition, the firm attracts a broad range of commercial clients ranging from national brands such as Covonia cough medicine through to emerging small and medium sized businesses.
The new contract wins are equally spread across the company's three divisions: commercial, public sector and social housing organisations.
Current projects include a six-figure branding contract with Central Borders Housing Group, one of the largest social housing, property development and maintenance services groups in the Midlands. The firm has also won the branding and launch strategy contract for the Clayton Hotel Collection, one of Yorkshire's leading luxury hotel groups.
Chris added: "The Clayton Hotel Collection is bringing a breath of fresh air to the English country house hotel market, blending classic antiques and fine informal dining with the highest levels of modern comfort. Our solution challenges the sector's traditional marketing approach and will expose our client to a national audience."
Bang is currently devising a campaign for Thames Valley Housing in London to tackle anti-social behaviour within its communities and encourage people to report it. Working alongside the local authority and police, the campaign includes literature and an incident diary for tenants to record repeated anti-social behaviour.
Its housing sector expertise was instrumental in the successful Kiss Your Debts Goodbye campaign to reduce rent arrears for Sheffield Homes in South Yorkshire. The campaign helped bring in an additional £1 million after tenants and residents were urged to use their rent-free week in December to clear their arrears.
Creative visuals with clear and easy-to-follow messages were displayed on bus sides in target communities, and on flyers, posters and direct mailers. This was at a time when changes in the organisation's rent recovery system meant it had forecast arrears to be higher than in previous years.
The new account wins strengthen the existing client roster that spans regional organisations such as Thornton and Ross and Bradford Council in West Yorkshire to London-based Selectamark Group and Southwark Council.
12 Aug 2008
