Cleaning Up!

Bay West are one of the world's leading suppliers of dispensers and paper towels. For their 2006/07 UK sales conference, they wanted a campaign that would both excite and motivate the sales force as well as positioning the company as an innovative market leader.

Following extensive research and consultation, Bang proposed that the company needed to significantly differentiate itself. One significant way would be to move away from the cliched images normally associated with the marketing collateral of companies in this sector.

An additional part of the brief was to show the workplace environments that Bay West's products add value in.

This led to a campaign that involved hospital wards, kitchens, and hotel corridors being closed down whilst specially commissioned photography was taken. Shots were also taken in a local college and at an engineering workshop.

The finished result is simply stunning. It has all the right buttons and clinical minimalist design has elevated the external perception of the company. Bay West has always had an excellent reputation for the quality of its products and customer service - now is has quality marketing material to match.

Bay West is a division of the Disposables UK Group of companies.

20 Dec 2006