Humberside Police campaign launches with a Bang

Humberside's ‘Safe in the City' campaign aims to reduce levels of alcohol related violent crime, domestic violence and increase confidence in the Police.

Safe in the City has been built around Bang's unique integrated-marketing model, that combines highly-effective marketing activity with interventions and policy.

The campaign's stunning visuals were shot over three days in five locations, using over ten models to ensure the campaign communicated directly with the desired target audiences.

In addition to planned field marketing activity in the run-up to Christmas, Safe in the City executions have been splashed across over twenty 48 and 96 sheet billboards and 6 sheets throughout the city of Hull.

A selection of campaign visuals and messages can be found at www.makehullsafer.co.uk