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iCon-X

i-conX appoints BANG™

BANG™ has developed the brands for the two leading products of i-conX, recognised in Deloitte’s Fast 50 as one of Ireland’s fastest growing technology companies.

The Dublin based interconnect specialist first approached BANG™ to develop the products into global brands. The Brand Truth™ model and experience in similar launches was a key factor behind the appointment.

Kate Gibson, Senior Account Manager at Bang said “Rapid in-depth planning has enabled us to identify powerful positionings for both products”.

“This speed of turnaround is down to Brand Truth™ which processes customer insight ‘live’, enabling faster decisions and routes to market”. Both brands have now been successfully launched to international audiences.

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