Portaski - new product and brand launch by Bang
Bang's experience in new product development has helped launch PortaSki – the pocket-sized device which is set to revolutionise skiing.
After developing Portaski's brand identity and positioning, Bang re-designed the product and its packaging ahead of launch in late 2008.
A media and PR strategy was devised and implemented using Bang's close relationship with two of the UK's most influential organisations in the Advertising and Media Buying industries. On-line advertising was supported with editorial reviews in the UK's leading broadsheets and tabloids, which combined with pin-point HTML direct mail to drive consumers to the new e-commerce site.
Impressive month-on-month growth has been achieved since launch, and the direct marketing activity resulted in an unprecedented 2.71% of targets going on-line to purchase a PortaSki.
For further information visit www.portaski.com
9 Jan 2009
