Research and positioning exercise sheds some light on Vizion

The unique web based system gives users total control over the entire street lighting network from their computer. The system also provides the user with an in depth management information about status and efficiency of each individual street light.

Working with the board at Zodion and following a range of focus groups with potential and existing local authority clients, Bang devised a marketing campaign through a number of channels including consumer advertising, exhibitions, PR and Direct Mail.

Ian Fiddler, Marketing Executive at Bang added; "There is a great synergy between Bang and the Vizion brand. We work extensively with local authorities throughout the country, so were able to add real value to the project. And having worked within a couple of councils personally, we added real insight into purchasing habits and channels within local authorities".

The campaign will roll out across various tactics over the next few months.