Rewarding Success

In the first quarter of 2006 Bang Marketing were appointed to work on a groundbreaking project for the cutting-edge housing association Kirklees Neighbourhood Housing (KNH).

Bang were commissioned to work as KNH's marketing partner for their reward scheme, which will be the first of its kind in the country.

KNH are the first association in the UK to develop their own loyalty scheme for their 20,000 plus residents.

The marketing strategy proposed by Bang was selected ahead of rival bids as it not only matched the ambition shown by KNH, but it also provided a rational, achievable, no-nonsense solution.

The campaign is split into two distinct phases, and the first which involves the sign-up of over 200 sponsorship organisations is already well on track.

The 'residents' phase of the plan is scheduled for launch in January 2006, which incorporates a wide range of targeted activity, including personal selling, field marketing, direct mail, and a glitzy, high profile launch event.

10 Jan 2007