Social Housing Campaign Generates £1M for Sheffield Housing

Figures from the Kiss Your Debts Goodbye campaign encouraged tenants and residents to use their rent free week to clear their arrears.

Creative visuals with clear and easy-to-follow messages were displayed on bus sides in target communities, and on flyers, posters and direct mailers in the run-up to the festive period.

Beth Simpson, Communications Officer at Sheffield Homes said "Changes in our rent recovery system meant we'd forecast rent arrears to be higher than in previous years".

"With Bang's support our campaign helped us collect over £1M of rent arrears over the Christmas 2007 period, this surpassed all expectations."

Chris Garratt, Marketing Director at Bang said "The Kiss Your Debts Goodbye campaign is a strong example of how this sector is benefiting from embracing creative and innovative solutions to traditional issues".

"We're proud to have worked on a number of extremely successful campaigns aimed at reduced rent arrears over the years, and delighted that this campaign can now be added to that list".