Waxman Fibres choose Bang for new product launch

Bang Marketing, the marketing communications consultancy, have been selected by Waxman Fibres to develop the brand, literature, stationery and on-line presence for a new range of speciality fibres.

Products in the range can be blended with traditional man-made and natural fibres to create truly innovative products that give users a sense of wellbeing, healthy living and safety.

The range includes fibres that allow wearers to improve the condition of their skin, recover from illness and be seen for upto 14 hours in the dark without the aid of lights or reflectors.

Bang Marketing have already commenced work on the branding exercise and the suite of brochures that make up the range.

Matt Skelland, Director at Bang Marketing, said "We are extremely excited to be working alongside Waxman Fibres on such a groundbreaking range of products."

"The brand we are developing for the range will communicate this innovation, and position the products in both the textiles and wellbeing markets."

Attila Deveci, Sales Executive at Waxman Fibres also commented "We appointed Bang as we were impressed with their ability to mix strategic thinking with creativity."

"Bang were able to get under the skin of our business and encapsulate the essence of our new range of products through creative conceptual design."

The speciality fibres and new brand will be launched globally in early Summer 2007. Further updates will be given on this website.