Case Studies

Bay West are one of the world's leading suppliers of dispensers and paper towels. For their 2006/07 UK sales conference, they required a campaign that would both excite and motivate the sales force as well as position the company as an innovative market leader.

Following extensive research and consultation, Bang proposed that the company needed to differentiate itself. One significant way would be to move away from the clichéd images normally associated with the marketing collateral of companies in this sector.

An additional part of the brief was to show the workplace environments that Bay West's products add value in.

This led to a campaign that involved hospital wards, kitchens and hotel corridors being closed down whilst specially commissioned photography was taken. Shots were also taken in a local college and a busy engineering workshop.

The finished result is simply stunning. It has all the right buttons and its clinical minimalist design has elevated the external perception of the company.

Bay West has always had an excellent reputation for the quality of its products and customer service, and now it has quality marketing material to match.

Rob Evans, National Sales Manager, Bay West "We wanted a series of brochures that inspired our staff and excited customers and I am pleased to say that we have both. The end result is fantastic and we are already seeing an increase in sales as a result."