Case Studies

WABCO are one of the world's largest manufacturers and suppliers of air brake systems for cars, trucks and trailers.

Bang started working with WABCO in 2004 to produce one of their flagship documents, their Trailer Annual Review. This document is distributed to some of the most influential people in the motor industry and its aim is to position WABCO as the number one.

Bang have now produced this publication for the last three years and coordinate input from both their Leeds and Brussels headquarters.

WABCO proudly showed this year's publication off at the annual International Commercial Vehicle Show.

More recently Bang have been commissioned to produce a detailed marketing plan outlining how the organisation could significantly increase sales with existing and potential new customers.

Andrew Sykes, OE Sales Team Leader, WABCO."We raised the bar with this publication. We involved more customers, end-users and internal departments than ever, but as usual Bang took all this in their stride and made the whole production process easy. Needless to say the end result was as great as ever."