Case Studies

Following a three-way pitch, Bang Marketing was commissioned to develop the branding and materials for Harvest Housing Group's 2007 Residents' Conference.

The Conference is a key date in Harvest's calendar, with stakeholders, the local media and a huge number of Residents in attendance.

Through close work with Harvest's Marketing Team and residents' panels, a concept was developed around the popular Monopoly Board Game.

The Monopoly event-brand was rolled out across a direct mailer, 2x invites, the conference programme and all the exhibition ‘stop-off points' which were colour coded and themed like the streets on a Monopoly Board.

The event was a major success and attracted over 250 Residents to the City of Manchester Stadium.

Helena Banfield, Marketing and Communications Manager for Harvest Housing Group commented "I always found Bang, approachable and down to earth, 2 very important factors when working in a field that invites creativity and stress"