Case Studies

The Housing Diversity Network is one of the leading organisations in the UK offering specialist consultancy and training on equality and diversity issues to the social housing sector.

In January 2005 Bang Marketing developed the identity and brand for the Housing Diversity Network (HDN), which was undergoing a major transformation from its early roots as the Race Equality Network. The new brand and identity were communicated with high profile marketing activity, including a literature suite that explained the rationale for change and helped communicate HDN's new services to clients.

Bang's next task was to develop communications that explained the complete range of services offered by HDN in a clear, concise and accessible manner.

The chosen solution involved folders with interchangeable inserts, training calendars and brochures.

Bang also helped the HDN develop briefing documents to encourage boards and committees to adopt equality and diversity policies and strategies within their organisations.

Matt Skelland, Director at Bang Marketing said "The Housing Diversity Network plays an extremely important role in challenging the barriers to equality and diversity within the housing sector".

"We are proud that the HDN selected Bang Marketing as its marketing partner, and we are sure that the new brand and literature will help positively influence the social housing landscape".