The Marketing Communications Consultancy

Case Studies

New Charter Housing Trust Group

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Cover image of annual report and Picture of Ricky Hatton

In July 2007, after winning a 3-way pitch, Bang Marketing set about producing an annual report for New Charter that had to have a wow factor.

New Charter was formed in 1999 as the new landlords to own and manage nearly 15,000 properties transferred from Tameside Council. With a turnover of £53 million a year and a workforce of more than 800, New Charter is one of the largest Registered Social Landlords in the North West.

New Charter wanted something that would cut through the wealth of corporate documents produced by housing organisations, and encourage recipients to read about the fantastic progress New Charter had made over the year.

Using a mixture of creativity, tactile paper stocks and print finishing techniques, Bang Marketing helped to create a document that exceeded all expectations and came in on budget.

New Charter's Head of Business Development, David Rigby said: "Working with Bang was an absolute breeze from start to finish. They did a thoroughly creative and professional job, and understood the importance of detail. They were good people to deal with, and we're delighted with the finished result."