Case Studies

In 2008, Bang Marketing was commissioned to produce its first work for Lancashire-based Progress Housing Group.

Bang's brief was to produce a suite of materials for the New Progress brand, which provides high quality sheltered housing for retired people across the North West.

Bang drew on experience from work on similar projects to develop materials positioned perfectly for the elderly primary target audience.

The copy and branding Bang developed for a suite of sales brochures and leaflets aimed to tackle some of the core negative perceptions surrounding sheltered housing in the UK. Overcoming subjectivity, Bang's creative team produced visuals that were fresh and appealing to the primary target audience, developed around the position that life begins, not ends, at a sheltered home. Progress Housing Group were delighted with the warm and welcoming execution of the campaign, and the materials were launched in late Spring.

Bang Director, Matt Skelland commented; "Over the last 12 months our Social Housing Sector client base has increased dramatically and now spans much of the country. We're really pleased with the work we've produced to date for Progress and are looking forward to growing that relationship further in the future".