Case Studies

The Centre for Partnership through Leadership recently appointed Bang to help launch their nationally-recognised Partnership Standard, a benchmarking tool that can be used to assess the success of partnerships and alliances.

Bang was chosen as the Centre's marketing partner after demonstrating skills, understanding and experience in their sector. The Centre works very closely with public, housing, and social sector organisations, and its potential client base mirrors that of Bang.

The Centre required both a corporate brand and a product brand for the Partnership Standard. Following consultation with a number of partners and stakeholders, Bang produced the distinctive ‘fern' concept that soon developed into the core element of the brand.

A suite of high quality collateral was then developed that would instantly convey the professional status of the organisation and the bespoke nature of the service. The Partnership Standard was launched at the 2006 Housing Conference in Harrogate and immediately created interest within the housing and social sector.

Trevor Smith, Director, The Centre for Partnership through Learning "Bang has helped create a striking brand for what we believe is a very important framework for partnership working. The Standard has already been recognised by the National Housing Federation and our look is already catching the attention of potential clients and backs up the key messages we are trying to communicate."