Case Studies

Unity was formed in 1987 with a vision of building a strong, community housing association to meet the housing needs of black and minority ethnic communities throughout Leeds. Over 20 years on it is the lead BME housing association in Leeds delivering a range of housing and regeneration services.

Bang were approached by Unity to develop their identity in 2007 to tie in with their 20th anniversary.

The organisation is split into three keys areas and this played a major part in the new brand. Each area is identified with its own unique colour which also represents the importance of people and multiculturalism within the organisation.

Warren Watts, Creative Director at Bang commented; "The outcome is a bold, fresh and striking brand which truly reflects the organisations values".

The brand is set to be rolled out across all future internal and external marketing collateral.