Case Studies

Bang Marketing's campaign to reduce vehicle crime in Dewsbury, Batley and Huddersfield is a strong example of the effectiveness of social marketing.

By working closely with CDRP intelligence analysts, Bang were able to quickly identify emerging hot spot areas in real time.

PCSOs and outreach staff were then able to hit these areas with carefully targeted promotions, which included faux parking ticket warnings, leaflets, stickers for parking meters and door-to-door visits.

This was backed up with town centre promotional activity, which included parking a demonstration vehicle within Huddersfield's main indoor shopping centre.

By combining this activity with a series of tough interventions Bang were able to generate some staggering results - including an 84% reduction in theft from vehicles in one locality.