Case Studies

Metro have one of the best known brands in the region, and coordinate high quality public transport on behalf of 2.1million people in West Yorkshire. Alongside 67 rail stations, the company successfully operates 22 bus tations and takes responsibility for 13,774 bus stops and 4,000 bus shelters.

When Metro, the West Yorkshire Passenger Transport Executive, wanted to raise the profile of their new web-based Journey Planner, they contacted Bang to promote it. The facility helps travellers easily plan detailed routes online.

Getting this important new service noticed by the tens-of-thousands of every day commuters was a key challenge. Bang elevated Metro's existing brand and produced a suite of material that stood out amongst the crowd.

Since the campaign was launched earlier this year, www.yorkshiretravel.net has seen a significant increase in the number of hits received.

After impressing with the Journey Planner, Bang were immediately commissioned to develop a range of multi-sized corporate folders. Produced in both paper and polypropylene, the finished product further enhances Metro's corporate presence and reputation.

Marian Read, Marketing Officer, Metro: "Working with Bang was very easy and the finished result is exactly what we hoped for."