The Marketing Communications Consultancy

Case Studies

West Yorkshire Learning Providers

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Material from the campaign

West Yorkshire Learning Providers (WYLP) is an organisation responsible for liaising between Government funding bodies such as the learning & Skills Council and training providers. Every year over 2000 young people undertake an NVQ Level 2 or 3 as part of work based learning and WYLP represent the interests of those providing the training.

With training a key part of the Government's work agenda, WYLP have been developing a number of programmes to help provide funding assistance for company training initiatives. Following a successful bid application, Bang were commissioned to make the programme a success.

Bang developed the 'Support2train' and ‘Support2train Higher Level' branding. Once approved, this brand was then incorporated into a comprehensive suite of materials.

In 12 months the campaign has been a tremendous success. Take up is ahead of target and the recent introduction of Support2train Higher Level has cemented WYLP's position as a leading regional support organisation.

WYLP Project Manager, Alex Miles "We are very pleased with the work undertaken by Bang and it has definitely contributed to our initial impact and success."