Case Studies

Following a tough competitive tendering process Bang Marketing were selected to develop a strategic marketing campaign for Wyre Borough Council.

Part of the campaign was to re-develop the Council's core tourism publications and re-consider the relationship between them.

Bang worked closely with the Leisure, Cultural and Tourist Services Department on the suite of publications which included their Visitor Guide, What's On Guide, and Walking Guides.

In previous years the Guides had been commissioned individually, heightening costs for conceptual design work and resulting in a suite of literature with distinctly disparate identities. Bang managed the entire process from conception to completion, handling all advertising sales, art direction, design and print.

The result was a family of fantastic looking documents that were financed almost entirely through advertising sales, and most importantly will help draw tourists to Wyre's fantastic un-spoilt coastline and spectacular countryside.