Entering its 25th year, Kent based Selectamark plc commissioned Bang as to complete an organisation re-brand, which would aid them to break into new foreign markets.
Using BrandTruth™, we identified the key issues with the old company brand and its confusion across the product brands.
The solution; a unique identity which would provide a synergy throughout all the brands.
As product lines develop, the thumbprint remains consistant, providing the guarantee of protection the Selectamark Group and their forensic products offer.
The new brands have been applied to outdoor media, adverts, newsletters, press packs, brand collateral and event equipment, providing essential tools for their international sales team.
Selectamarkplc now has presence in over ten countries from the South Pacific to Germany and Holland, and look set to break into the lucrative middle eastern markets and Australia this quarter.