Shay Stadium

We were tasked with creating an iconic brand to represent the sacred turf of the Shay Stadium
in Halifax.

The brand had to position the shay as an entertainment venue, an education centre, a home to football and rugby teams steeped in tradition, and above all a hub for the local community.

Research into stadium identities, olympic logos and sporting brands helped us create the starburst which symbolises life, celebration, and energy.

The new identity was used across the Shays corporate, Education, Community and Sports brands and is being applied to signage, adverts, pitch boards and communications.

As the last diggers pack up, and the scaffolding is taken down, the Shay Stadium looks set for a successful season. Result.

Shay Stadium new starburst identity.

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