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WORK/Strategy/National Trust

Signpost

The National Trust tasked us to increase visitor numbers, visitor spending and boost web traffic.

Bus and bus stop showing National Trust work.

Our creative worked in sync with the National Trust Brand, using clever design devices to communicate key messages. The campaign was rolled out using outdoor media, literature, promo offers and clear directional signage from all key routes.

Laptop with small people on it.

Bang’s Interactive team developed an adwords and adsense campaign to support the offline adverts which utilised the power of google, identifying key search terms and advertised the Longshaw services along side. In addition an adsense campaign targeting cyclists and walkers was used to drive traffic to the Peak district site to plan their visit.

Cake graph

The campaign smashed its objectives; with customer spend increasing by 20.9% on last years figure (the cakes were really that good!) and the visitor number were up by 42 % during the campaign.

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